Learns in authentic media: audio
The podcast¹ 43words produces has listeners across all seven global continents, and is a solid test-case illustrating why you might evaluate audio as an integral part of your brand communications plans.
Coming up on a year gathering every fortnight around a table with innovators, creatives and social enterprisers from Christchurch New Zealand, what have we learned in that time?
Control: Own the message
There’s a one-sided media fight ongoing all over the world presently, between established/incumbent media entities; think newspapers, TV stations, the music and film industries, and the one-way creative destruction being wrought by ‘the digital’.
While having huge respect for the legacies those incumbents imagine they can rest on, the inevitability of their attention decline is writ large across media creation and consumption pattern shifts.
Across all media formats the collision of frictionless digital networks with an explosion in decentralised content production means a bewildering pace of exponential (more and more rapid) change.
So, may I humbly suggest that instead of trusting your message to external self-interests, you simply own your message, means of production and means of delivery? Or, at the very least be aware of the power-shift, and make plans for the transition.
Humans: Telling the people story
Consumers are generally nosey folk, wanting to know more about people of interest in relevant spheres of influence. What makes those people tick, what got them to where they are now, why they do what they do? So, ask them and capture the answers. Continue reading