Aside: Technology nothing without passion

Key take-out from this topical Rapha/ Guardian video: Technology nothing without passion. Challenging the status-quo in technical design, and recognising the importance of aesthetics to create a deeper emotional connection, resulting in team cohesion and performance. Just a shame that 2014 wasn’t their Tour – probably fair to give others a chance occasionally!

http://www.theguardian.com/environment/bike-blog/video/2014/jul/24/fashioning-fast-rapha-outfitting-elite-cyclists-of-team-sky-video

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